Hey! Let's dive into some of the weirdest, funniest, and downright head-scratching ads from the 2026 Super Bowl. Brace yourself - some of these will make you go "Wait, what?"
For a quick reminder: a 30-second spot during the Super Bowl can cost about $8 to $10 million. Yep. That's a ton of cash for some eye-blinking moments you might wonder about.
Anyway, here are the ads that had everyone talking (and questioning life) for all kinds of reasons.
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Nerds Candy: Andy Cohen's Candy Crush
Andy Cohen starring in a Nerds commercial? Dream-come-true alert! He chased a little gummy friend through a candy world called “Taste Buds.” He grew up loving Nerds, so eating them on set was basically heaven.
He said it felt organic and had a blast eating Nerds all day. Honestly, we want Andy as our candy buddy now.
Fanatics Sportsbook: Kendall’s ‘Curse’ Gets a Betting Twist
Kendall Jenner played the queen of bad luck for athletes dating her, but now she’s flipping the script with football bets. The ad says basketball players get cursed when dating her, so why not bet on football instead? Bold move, Kendall.
Fans had mixed vibes. Some called it cringey, others loved her cheeky villain vibe. Either way, Kendall laughed her way to the bank.
Pringles: Sabrina Carpenter’s Chip-Man Crush
Sabrina Carpenter felt lonely, so guess what? She literally made a man out of Pringles. Chips for love? This ad made people wonder if it was a hilarious joke or a peek into celebrity daydreams.
Sabrina wanted the commercial to feel authentic and funny, but fans had all kinds of thoughts - from “This is probably her real life” to “Even the Pringle man can’t survive her universe.”
Kellogg’s: ‘Will Shat’ and the Fiber Saga
William Shatner’s name got punned into "Will Shat" to sell Raisin Bran’s fiber power. Yep, an ad about poop jokes during the Super Bowl.
Shatner had some laughs, too, admitting it was once a bullying nickname. Fans jumped in with all kinds of cheeky puns. Who knew fiber could be so entertaining?
Bud Light: Wedding Day Keg Chaos
Peyton Manning, Shane Gillis, and Post Malone star in a Bud Light ad where a keg rolls down a hill - wedding party and all scramble after it. Sounds wild, but fans weren’t buying it.
Comments ranged from "throw that keg away" to “Gen Z isn’t fooled.” Verdict? A big ol’ meh.
Hims & Hers: The Rich-Only Healthcare Roast
Starting with “Rich people live longer,” rapper Common narrates a not-so-happy look at healthcare. Basically: if you’re loaded, you get all the fancy stuff.
Viewers were like, "Oof, evil much?" The ad had quite the mixed reception, making big statements and probably some people uncomfortable.
Bosch: Guy Fieri’s ‘JustAGuy’ Transformation
Guy Fieri swapped his iconic spiky hair and flame shirts for a fresh, clean look in this Bosch ad. It was so real, they even used CGI for his goatee. Family was shocked, fans were split between loving and creeped out.
His son joked: Dad, can you fix the dishwasher now that you’re "JustAGuy?" Classic.
Mike Tyson’s ‘Eat Real Food’ Warning
Mike Tyson showed up to say, "Eat your veggies and ditch the junk!" He talked about his battle with processed food addiction and how it made him super heavy.
People found the ad funny and a little weird - Tyson being serious about eating healthy is a whole vibe.
Rocket x Redfin: The ‘Neighborly’ Lost Dog Drama
Two new families move in, but it takes a lost dog for the white family to notice their Latino neighbors. Cue Lady Gaga singing the Mr. Rogers theme.
Some viewers called the ad woke and creepy, others thought it was a bit too much with the feels and messaging. Definitely a conversation starter.
Instacart: Ben Stiller’s Banana Battle
Ben Stiller and Benson Boone battle it out singing about bananas in an Instacart commercial directed by Spike Jonze. Disco vibes? Check.
Some loved it (comedy gold!), others found it dumb and stuck in their head forever. Either way, you won't forget the banana song anytime soon.
Squarespace: Emma Stone’s Domain Drama
Emma Stone throws down some serious sass in a Squarespace ad, yelling about battling for her domain name online.
The rant is hilarious and a little dramatic, just like you’d imagine someone fighting for their web address would be.
Coinbase: Karaoke Crypto?
Coinbase dropped $10 million to show… karaoke lyrics? Yup, no crypto talk, no fancy celebrity, just Backstreet Boys’ “Everybody” on screen for you to sing along.
They wanted to stand out and get people singing instead of scrolling phones. Weird? Yes. Clever? Maybe.
Svedka: Robots, Dancing, and Creepy Vibes
Svedka brought back its robot “Fembot” for its first-ever Super Bowl ad. Robots dancing and partying? Definitely gave fans the creeps.
It was mostly AI-made but with some human touch. People were divided between ‘twice as creepy’ and ‘can’t look away.’ At least it got attention.
poppi: Classroom Party with Charli XCX
A student opens a Poppi can, the class turns into a wild party featuring Charli XCX and Rachel Sennott. Classroom to club in seconds.
Viewers either loved the energy or called it Gen Z nonsense. The brand thinks Charli is the key to cool - and maybe they’re onto something.
OpenAI: All Hail the Handwritten Notes
OpenAI’s ad for Codex showed people doing old-school science with paper and whiteboards… with barely any footage of Codex itself.
Viewers were confused: "Who is this ad even for?" Is this about AI or just a love letter to handwriting? Tough call.

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